Blog
Unlimited PTO – The Pros and Cons of Time Off
Certain business trends wax and wane, seemingly as often as the phases of the moon. And in 2015, unlimited PTO looked like it might be...
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10 SEO Metrics to Measure and Optimize
If you want your business to have an online presence in any capacity, you need to know basic SEO. Search engine optimization is absolutely vital...
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Mistakes in Marketing – Saving Your Reputation
Reputation is the most important aspect of any business. It helps a company build recognition and stamp authority in the market. That’s why, if you...
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ERC Credit 2023: How Businesses Claim It
Since forced to close their doors due to the COVID-19 pandemic, many businesses have already submitted their claim for ERC credit. If you need to,...
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Effective Communication While Working Remotely
Remote work has many incredible advantages. For some, it’s achieving the perfect work-life balance or traveling anywhere they please without compromising their financial freedom. Nevertheless,...
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How to Read a Resume and Hire the Right Person
The HR manager provides work with personnel at all levels, so their activity is multifunctional. They set the tone for the entire organization’s work and...
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Know Your Audience – How to Adapt Copywriting
In marketing, many businesses make the mistake of assuming that all audiences and broader target demographics are the same. However, much like in life, people...
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8 Vital Components of Corporate Strategy
When it comes to corporate strategy, most business owners know they should be thinking about it. But unfortunately, not many know how to do it...
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8 Tips for Honing Your Copywriting Skills
The advertising industry has evolved significantly over the past decade. It is no longer about eye-catching one-liners on posters or TV ads. These days, brands...
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How to Start a Freelance Copywriting Business
One career that has always been in demand is writing. If you work in this field, opportunities will be abundant. In fact, according to several...
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How to Market Your Business Through Blogging
When someone feels they have a wealth of knowledge on a particular topic, blogging often represents an exciting opportunity. After all, it’s a relatively inexpensive...
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Story Telling Marketing Converts Like Nothing Else
Technically speaking, story telling marketing has stood as a major part of content strategies since the early 2010s. However, the concept of selling through storytelling...
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